Our customer is a software editor based

Permanent Contract based in Paris (92) – (or can be based in UK near Cambridge)

Pour ce poste, vous devez impérativement être de langue maternelle anglaise et avoir travaillé sur le marché du logiciel anglais.

Online Marketing Manager

As a key member of the Global Web Division, you be responsible for increasing revenue and profit through the UK ecommerce channel.

Overall responsibilities include -

• Achieve monthly revenue and targets for sales through the e-commerce website .
• Ensure successful implementation of global e-commerce strategy and brand consistency across all websites.
• Implement full range of online marketing activities to drive traffic to the company’s websites (PPC, SEO, Email, Affiliates, Social Media)
• Manage the merchandising of the websites to increase sales conversion rates and average order values.
• Develop all aspects of the customer experience on the website, from new customer acquisition to ensuring repeat customer satisfaction.

Required Skills:

• Experience of creating and optimising profitable high volume PPC campaigns in Google, Yahoo and Bing
• Ability to define and implement successful email marketing strategy based on customer database segmentation and new customer acquisition.
• Experience in producing high quality effective content for the web and email, that is both optimised for SEO and online sales conversions
• Knowledge of best practice ecommerce techniques to merchandise websites and provide best of class online customer experience
• Understanding of Affiliate marketing and experience of managing affiliates through different affiliate networks
• Develop online and offline customer acquisition campaigns to grow the customer database.
• Liaise with different business units to ensure consistency on brand, pricing, product range and launch schedule through different sales channels (eg Retail, Resellers).
• Liaise and provide input to different product management teams to define pricing, product range and roadmap to ensure our product portfolio is optimised for the Web.
• Experience of using various online analytics tools (eg Google Analytics)


Profile:

• At least 2 years of experience in webmarketing (in IT industry) / Excellent all round interpersonal skills
• Confidence in communicating with senior management
• Self-sufficient with the ability to work within broad guidelines
• High levels of personal motivation


Salary package depends on qualifications and experience.

Send your CV to coralie@approachpeople.com